From small businesses to global brands, becoming a top seller on Amazon is all about choosing the right products, understanding customer demand, and executing smart strategies. Amazon is the world’s largest online marketplace, and millions of sellers compete daily to win customers’ attention.
In this blog, we’ll explore top sellers on Amazon, including top sellers on Amazon India, and leading Amazon Marketplace sellers from the USA, China, and Hong Kong. We’ll also answer common FAQs about what sells the fastest and most on Amazon.
What Does “Top Sellers on Amazon” Mean?
Top sellers on Amazon are sellers or brands that consistently achieve high sales, strong customer ratings, and repeat purchases. Amazon ranks products in each category using the Best Seller Rank (BSR), which reflects how well an item sells compared to others.
Top sellers usually excel in:
- High product demand
- Competitive pricing
- Strong reviews and ratings
- Reliable shipping and customer service
Top Seller on Amazon India
India is one of Amazon’s fastest-growing markets. A top seller on Amazon India typically focuses on affordability, daily-use products, and fast delivery.
| Rank | Seller | 30-Day Reviews | Lifetime Reviews |
| 1 | Cocoblu Retail | 7,920 | 292,109 |
| 2 | RK World Infocom Pvt Ltd | 7,506 | 243,613 |
| 3 | Clicktech Retail Private Ltd | 5,990 | 115,841 |
| 4 | RetailEZ Pvt Ltd | 7,514 | 192,914 |
| 5 | ETrade Online | 4,789 | 172,287 |
| 6 | Electronics Bazaar Store | 3,161 | 75,173 |
| 7 | Euronet | 2,510 | 2,510 |
| 8 | DAWNTECH Electronics | 1,314 | 73,490 |
| 9 | Amazon Retail | 1,414 | 146,749 |
Popular categories in India include:
- Mobile phones & accessories
- Fashion (clothing, handbags, footwear)
- Home & kitchen products
- Beauty & personal care
- Electronics & gadgets
Indian sellers often succeed by offering value-for-money products and understanding local customer needs.
Top Sellers on Amazon India Category-Based
Instead of individual names (which change frequently), here’s a category-based look at the top 10 sellers on Amazon India:
- Electronics & mobile accessories sellers
- Fashion and apparel brands
- Home & kitchen product sellers
- Beauty and personal care brands
- Books and educational material sellers
- Fitness and health product sellers
- Kitchen appliance brands
- Baby care product sellers
- Office and stationery sellers
- Handbags, luggage, and lifestyle brands
These sellers dominate because they offer consistent quality, competitive prices, and strong branding.
Top Amazon Marketplace Sellers Globally
Amazon operates worldwide, and some regions are known for producing powerful sellers.
Top Amazon USA Seller
| Rank | Seller | Country | 30-Day Reviews | Lifetime Reviews |
| 1 | Woot | United States | 8,336 | 246,465 |
| 2 | Pattern. | United States | 4,628 | 483,610 |
| 3 | Carlyle | United States | 3,177 | 246,873 |
| 4 | eSupplements | United States | 3,066 | 215,955 |
| 5 | AnkerDirect | United States | 2,574 | 1,155,310 |
| 6 | Bayland Health | United States | 2,655 | 63,137 |
| 7 | VerSure | United States | 2,446 | 195,180 |
| 8 | Utopia Brands | United States | 2,184 | 584,669 |
| 9 | Pattern Products | United States | 2,161 | 57,141 |
| 10 | World of Books… | United States | 2,177 | 632,579 |
| 11 | Zappos | United States | 1,765 | 456,212 |
| 12 | Spreetail | United States | 2,310 | 429,160 |
| 13 | PremiumpartsWhosale (HK) | Hong Kong | 1,630 | 94,073 |
| 14 | AilunUS (HK) | Hong Kong | 1,598 | 248,821 |
| 15 | topshoesUS | United States | 1,561 | 302,611 |
| 16 | LUMiNiZE | United States | 1,506 | 86,707 |
| 17 | ZEAGOO | United States | 1,361 | 19,621 |
| 18 | Hour Loop | United States | 1,292 | 151,495 |
| 19 | ThriftBooks-Phoenix | United States | 1,392 | 414,477 |
| 20 | Arch of the High Sierras | United States | 1,182 | 30,414 |
The top Amazon USA sellers often focus on:
- Private-label brands
- Electronics and smart gadgets
- Home improvement tools
- Fitness equipment
US sellers benefit from advanced logistics, branding, and Amazon FBA (Fulfillment by Amazon).
Top Sellers on Amazon China
While Marketplace Pulse doesn’t list a dedicated Amazon China or Amazon Hong Kong marketplace list like they do for India and the USA, some top sellers based in China and Hong Kong appear in the Amazon USA top-100 rankings showing their strong influence on the U.S. platform.
Here are examples of China & Hong Kong sellers present in the USA top-100:
| Rank | Seller | Country |
| 13 | PremiumpartsWhosale | Hong Kong |
| 14 | AilunUS | Hong Kong |
| 31 | WIHOLL FASHION | Hong Kong |
| 33 | OLANLY | China |
| 34 | LiCB | China |
| 38 | Automet-US | China |
| 54 | SUPFINE-US | China |
| 62 | Lucy Bamboo | China |
| 64 | WaterdropDirect | China |
| 100 | Xieerduo | Hong Kong |
China is a manufacturing powerhouse. A top sellers on Amazon China usually specializes in:
- Electronics and accessories
- Phone chargers, cables, and gadgets
- LED lights and smart home products
Chinese sellers succeed due to low manufacturing costs and large-scale production.
Top Sellers on Amazon Hong Kong
A top seller on Amazon Hong Kong often acts as a trading hub, selling:
- Electronics
- Fashion accessories
- Lifestyle and travel products
Hong Kong sellers benefit from strong global trade connections and fast export systems.
What Makes Top Sellers on Amazon Successful?
Top Amazon Marketplace sellers usually follow these strategies:
- In-depth product research
- SEO-optimized product listings
- High-quality images and descriptions
- Strong review management
- Fast and reliable shipping
Success on Amazon is less about luck and more about consistency and data-driven decisions.
FAQs: Top Sellers on Amazon
Who is Amazon’s top seller?
There is no single permanent top seller but in 2026 Woot ranked in 1st position globally. Amazon’s top sellers change by category and region. However, large brands and well-established private-label sellers often dominate the top positions.
What sells fastest on Amazon?
Products that sell the fastest on Amazon include:
- Mobile accessories
- Daily-use household items
- Beauty and personal care products
- Electronics accessories
- Fashion basics
High demand and frequent repeat purchases drive fast sales.
What is the #1 most purchased item on Amazon?
Globally, everyday essentials like electronics accessories, phone chargers, batteries, and household supplies are among the most purchased items on Amazon.
Which product sells most on Amazon?
The consistently most sold items on Amazon include:
- Electronics and accessories
- Home & kitchen items
- Beauty and skincare products
- Fashion accessories
- Fitness and wellness products
These categories perform well across India, the USA, China, and Hong Kong.
What Is the Most Expensive Thing on Amazon?
The most expensive thing ever listed on Amazon was a Diamond Ribbon Necklace by Cindy Chao, priced at about $55 million making it the highest-priced item ever seen on the platform.
Final Thoughts
Whether you’re researching top sellers on Amazon, analyzing the top seller on Amazon India, or learning from top Amazon marketplace sellers worldwide, one thing is clear: success comes from understanding customer demand and delivering value.
If you’re planning to start selling on Amazon, study what top sellers are doing, choose the right category, and focus on quality, pricing, and customer trust. That’s the real formula behind Amazon success. You can contact Seekhobecho for amazon dropshipping in india and internationally.
