If you’ve ever wondered what is Meesho and why its products are so cheap, you’re not alone. Over the past few years, Meesho has become one of India’s most popular online shopping and reselling platforms especially among people from small cities and towns. From affordable fashion to zero-investment online business opportunities, Meesho has changed how Indians shop and sell online.
In this complete guide, we’ll explain what Meesho is, how it works, why it’s so affordable, who owns it, its business model, and whether it’s the right platform for you.
What Is Meesho?
Meesho is a prominent Indian e-commerce marketplace and social e-commerce platform that allows people to buy products online or sell them without holding inventory or investing money. This Platform is famous for its 0% seller commission model.
Founded in 2015, Meesho connects manufacturers and suppliers directly with customers and resellers. Users can shop directly on the Meesho app or earn money by reselling products through social media platforms like WhatsApp, Facebook, and Instagram. In simple words, Meesho makes online shopping affordable and online selling accessible for everyone.
What Is Meesho Famous For?
Meesho is famous for offering ultra-affordable products and enabling resellers and small businesses to sell online with zero commission and low investment.
- Zero-Investment Reselling Model: Meesho allows users to start reselling products without buying inventory upfront, making it ideal for beginners and homemakers.
- Very Low-Priced Products: The platform is known for budget-friendly fashion, home, and daily-use items, attracting price-conscious Indian customers.
- Social Media–Based Selling: It became popular by enabling sellers to share product catalogs directly on WhatsApp, Facebook, and Instagram.
- Empowering Women Entrepreneurs: Meesho has helped lakhs of women start their own small businesses from home with minimal risk.
- Strong Presence in Tier-2 & Tier-3 Cities: Unlike many marketplaces focused on metro cities, Meesho has successfully captured smaller cities and towns across India.
Most people know Meesho dropshipping as a platform where anyone can start an online business from their phone without inventory, warehouse, or shipping worries.
How Does Meeso Work in 2026?
Now you understand what is Meesho lets move to the next how it works as a bridge between suppliers, resellers, and customers.
How Meesho Works for Customers
- Download the Meesho app
- Browse products across categories like fashion, home, beauty, and electronics
- Place an order at affordable prices
- Meesho handles payment, delivery, and returns
Customers can shop directly without being resellers.
How Meesho Works for Resellers
- Sign up on Meesho for free
- Choose products from the catalog
- Share product links/images on WhatsApp, Instagram, or Facebook
- Add your profit margin
- When an order is placed, Meesho manages shipping and delivery
- You receive your profit after successful delivery
This model allows resellers to earn without investment or inventory.
Why Is Meesho So Cheap?
One of the most common questions people ask is why Meesho products are so cheap. Here’s why:
- Direct sourcing from manufacturers reduces middlemen costs
- No physical stores or inventory holding
- Low or zero seller commission
- Social selling reduces marketing expenses
- Bulk logistics partnerships lower shipping costs
Because of this cost-efficient structure, Meesho can offer products at prices often lower than traditional e-commerce platforms amazon dropshipping.
Types of Business Model in Meesho (Explained Simply)
Are you willing to know what is Meesho business model? Meesho follows a social commerce + marketplace business model, also known as a B2B2C model. If you’re trying to understand what is Meesho, knowing its business type makes things much clearer.
1. Social Commerce Business
Meesho is primarily a social commerce platform, where products are sold using social media channels like WhatsApp, Instagram, and Facebook instead of traditional online stores.
2. Marketplace Business Model
Meesho operates as a marketplace, meaning:
- It does not own inventory
- Suppliers list products
- Buyers place orders
- Meesho connects both parties
3. B2B2C (Business-to-Business-to-Consumer) Model
Meesho connects:
- Businesses (manufacturers & suppliers)
- Resellers (individual sellers)
- End customers
This structure helps reduce costs and scale faster.
4. Asset-Light Business Model
Meesho does not invest heavily in:
- Warehouses
- Inventory
- Physical stores
This keeps operating costs low and helps offer cheaper prices.
5. Platform-Based Revenue Model
Instead of earning only from commissions, Meesho makes money through so, its important to understand what is Meesho exactly:
- Advertising & promoted listings
- Logistics and shipping services
- Seller tools and value-added services
Key Strengths of Meesho’s Model
- Low entry barrier for sellers
- High scalability
- Strong reseller network
- Cost-efficient operations
Who Is the Owner of Meesho?
Meesho is owned by Meesho Private Limited. It was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal.
- Vidit Aatrey – Co-Founder & CEO
- Sanjeev Barnwal – Co-Founder & CTO
Meesho is backed by major investors like SoftBank, Prosus, Fidelity, Peak XV (Sequoia), and Meta.
Is Meesho Safe and Legit?
Yes, Meesho is a legitimate and registered Indian company. It offers:
- Secure payment options
- Return and refund policies
- Customer support
- Millions of active users
While product quality may vary depending on sellers, the platform itself is safe to use.
What is Meesho Advantages and Disadvantages
Understanding the pros and cons is important if you’re researching what is Meesho and whether it’s the right platform for shopping or online selling.
| Advantages of Meesho | Disadvantages of Meesho |
| No investment required to start selling | Very low profit margins for resellers |
| No inventory or warehouse needed | High competition among sellers |
| Easy to use mobile app | Product quality may vary |
| Affordable pricing attracts more buyers | Limited control over branding |
| Meesho handles shipping & returns | Customer trust depends on supplier quality |
| Ideal for beginners and small towns | Dependence on Meesho’s policies |
What is Meesho Advantages
- Zero Investment: You can start selling without spending money on stock.
- No Logistics Hassle: Meesho manages delivery, returns, and payments.
- Beginner-Friendly: Anyone with a smartphone can start.
- Wide Customer Base: Low prices attract mass-market buyers.
What is Meesho Disadvantages
- Low Margins: Because prices are cheap, profits per order are small.
- Quality Control Issues: Products come from multiple suppliers.
- Limited Brand Building: Sellers cannot fully build their own brand identity.
- High Dependency: Sellers rely heavily on Meesho’s rules and system.
Meesho vs Other E-commerce Platforms
- Meesho vs Amazon: Meesho focuses on affordability and reselling, Amazon focuses on branded products
- Meesho vs Flipkart: Meesho targets social commerce, Flipkart targets traditional e-commerce
- Meesho vs Dropshipping Platforms: Meesho is reseller-centric, while dropshipping allows independent store building
Alternatives to Meesho for Online Selling
While Meesho is great for social selling, it’s not the only option.
Seekhobecho is a trusted dropshipping platform in India that allows sellers to:
- Sell without inventory
- Avoid handling shipping and logistics
- Do Amazon dropshipping
- Do Meesho dropshipping
- Do Flipkart dropshipping
Seekhobecho is ideal for sellers who want to scale across multiple marketplaces from a single platform.
Conclusion
Now that you understand what is Meesho, it’s clear why the platform has become so popular in India. By removing inventory risk and reducing costs, Meesho has made online selling and shopping accessible to millions.
Is Meesho Worth Using in 2026? The answer is yes it is worth it.
At the same time, platforms like Seekhobecho offer more flexibility through Amazon, Meesho, and Flipkart dropshipping, allowing sellers to grow without stock or shipping stress.
The takeaway is simple: you don’t need a warehouse or big capital to start an online business in India, just the right platform and strategy.
Frequently Asked Question About Meesho
1. Is Meesho only for resellers?
No, while Meesho started with a reseller-focused model, anyone can shop on it as a customer. Reselling is optional.
2. Can anyone become a Meesho reseller?
Yes! No upfront investment or inventory is required. All you need is a smartphone and a network to share products with.
3. How does Meesho make money if it charges zero commission?
Meesho earns through advertising services, logistics and shipping charges, value-added seller services, and other platform features.
4. Is Meesho profitable?
After years of investment and growth, Meesho achieved improved financial performance and reported profitability trends while scaling operations.
5. What types of products are available on Meesho?
From clothing and accessories to home products, beauty, electronics accessories, and more Meesho offers a wide range across price points and categories.
6. Is Meesho good for beginners?
Yes, it’s one of the easiest platforms for beginners.
7. How much commission does Meesho take?
Meesho typically charges a commission of around 0% to 20% on each sale, depending on the product category and seller agreement, with many resellers paying zero commission under certain plans while Meesho earns through advertising, logistics, and value-added services.
8. What is the business strategy of Meesho?
What is Meesho business strategy? In simple word Meesho’s business strategy focuses on social commerce, low-cost operations, and mass-market reach by connecting manufacturers directly with customers through resellers, eliminating inventory costs, offering zero or low commissions, and scaling through affordable pricing, digital marketing, and an asset-light marketplace model.
9. Does Meesho allow dropshipping?
Yes, Meesho supports a form of dropshipping where resellers can list products without holding inventory. When a customer places an order, the supplier ships the product directly, and Meesho handles logistics effectively enabling a dropshipping-like model.
10. How to ship products on Meesho?
Resellers do not need to ship products themselves. Once an order is placed, Meesho:
- Picks up the product from the supplier
- Handles packaging
- Manages shipping and delivery
- Provides tracking info to the customer
Resellers simply confirm the order; Meesho takes care of fulfillment thats why you have to know about what is Meesho and how it works..
11. How to become a Meesho reseller?
- Download the Meesho app
- Sign up with your phone number
- Browse product categories
- Select products to share
- Share links with your network (WhatsApp/Instagram/Facebook)
12. How to Sell on Meesho
You can sell on Meesho by registering as a reseller on the Meesho app or as a supplier on the Meesho Supplier Panel. After signing up, select products or list your own items, set your selling price or profit margin, and start sharing them with customers through social media or Meesho’s marketplace. Once an order is placed, Meesho manages order processing, shipping, delivery, and customer support, and the payment is transferred to your bank account after successful delivery.
Is it free to sell on Meesho?
Yes, it is free to sell on Meesho the platform charges 0% commission, so there are no upfront listing fees. You can sell on Meesho with GST and without GST, depending on the product category. GST registration is required for certain categories, while some products (like unstitched apparel) can be sold without GST.
