Meet Richi VijFounder of SeekhoBecho
Two decades of retail excellence, a million bags sold, and a mission to open passive, transparent earning paths for middle-class India.
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Founder & CEO
Richi Vij
Gurugram, NCR
Built on scale & experience
Numbers That Define Us
1 Million+
Bags Sold
15+
Brands Built
20 Years
Industry Experience
10,000+
Active Sellers
In his own words
The Vision of Richi Vij
“We created this program because middle-class India has money – but they haven't found a truly passive, high-return option. I personally ensure every partner's experience is seamless. No middlemen, no hidden fees – just real returns and real transparency.”
Richi Vij built SeekhoBecho to solve a simple problem: millions of Indians want to earn online, but most platforms over-promise and under-deliver. Under his leadership, SeekhoBecho has become a practical dropshipping and e-commerce education ecosystem—helping sellers launch on Amazon, Flipkart, Meesho, WhatsApp, and their own digital stores.
Through RLS Retail Pvt. Ltd., Richi connects manufacturing, brand building, and seller success under one roof. His focus is operational excellence: clear pricing, honest communication, and systems that scale with the seller—not against them.
Today, Richi oversees product, partnerships, and the seller experience end-to-end. He believes India's next wave of wealth creation will come from distributed entrepreneurship—and that the right platform can make that path accessible to everyone willing to learn.
Our Promise: Transparency First
Richi Vij built SeekhoBecho on four non-negotiable principles—the same standards we hold for every seller joining today.
No Middlemen
Direct relationships between sellers, suppliers, and the platform—fewer layers, clearer margins, and faster resolution when you need support.
No Hidden Fees
What you see in pricing and plans is what you get. We structure subscriptions and services so partners can forecast costs and grow with confidence.
Real Returns
Education and tools tied to real marketplaces and real products—not theoretical courses. Sellers learn by doing, with inventory-light models that work in India.
Real Transparency
From onboarding to payouts, we document processes openly. Richi stays personally invested in every partner cohort because trust is built in the open.
Journey Highlights
Retail roots
Two decades of building and scaling product brands across fashion and accessories in Gurugram, NCR.
Bags sold
Over a million bags sold across partner brands—proof of demand, supply chain strength, and repeat customers.
Brands launched
A portfolio of labels and channels built for Indian consumers and export-ready quality.
SeekhoBecho
10,000+ active sellers learning dropshipping, marketplace selling, and digital store creation on one platform.
Why Richi Built This Program
Middle-class India has savings and ambition—but too few trustworthy paths to passive, high-quality returns. We combined two decades of product and retail expertise with a technology-first dropshipping platform so partners can earn without inventory risk, without opaque commissions, and with a founder who remains personally invested in every cohort's success.
Ready to Build With Richi?
Join thousands of sellers on a platform built on honesty, education, and real marketplace outcomes.
SeekhoBecho · RLS Retail Pvt. Ltd. · Gurugram, Haryana